Judah Phillips

Judah Phillips' "Web Analytics Demystified" Blog All this talk about 'the death of the page view,' 'AJAX,' 'rich media,' 'engagement,' and 'events" is enough to make even the most savvy Web analyst think twice about what we're measuring these days.  When you use Google Maps, the name of the page doesn't change. (So now you see where all that page view death conversation comes from.) 'Traditional' web analytics care about when the page name changes - they see that as an important event. Suddenly, that's changed. It is true that with new client-side technologies, the page view is no longer the holiest of holy metrics anymore (personally I’ve always liked to see increases sessions and in “page views per unique visitor”). But the page view is far from dead. Rather the page view is evolving to become a type of “major” event in the Web 2.0 experience. Now before I go on, l... (more)