Judah Phillips is Director of Web Analytics for Reed Business Information. He is an experienced web analytics practitioner and Internet expert who thrives on all this technology stuff and music, food, wine, and art too. He is an active member of the Boston Internet and non-profit communities.
Judah Phillips' "Web Analytics Demystified" Blog
All this talk about 'the death of the page view,' 'AJAX,' 'rich media,'
'engagement,' and 'events" is enough to make even the most savvy Web analyst
think twice about what we're measuring these days. When you use Google
Maps, the name of the page doesn't change. (So now you see where all that
page view death conversation comes from.) 'Traditional' web analytics care
about when the page name changes - they see that as an important event.
Suddenly, that's changed.
It is true that with new client-side technologies, the page view is no longer
the holiest of holy metrics anymore (personally I’ve always liked to see
increases sessions and in “page views per unique visitor”). But the page
view is far from dead. Rather the page view is evolving to become a type of
“major” event in the Web 2.0 experience.
Now before I go on, l... (more)
Judah Phillips is Director of Web Analytics for Reed Business Information. He is an experienced web analytics practitioner and Internet expert who thrives on all this technology stuff and music, food, wine, and art too. He is an active member of the Boston Internet and non-profit communities.
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